When it comes to media buying, every margin matters. Whether you’re managing client campaigns, optimizing your own operating budget, or ...
Black Friday and Cyber Monday (BFCM) aren’t just about doorbusters or digital flash sales anymore—they’re also about operational precision. With ...
Media supplier turnover is spiking across global markets, disrupting workflows and straining agency-client relationships. North American advertising agencies are seeing ...
Spend management software can help advertising agencies more effectively track, control, and optimize their ad budgets.
As the holiday countdown begins, it’s important for marketers to stay ahead of trends and leverage technology tools.
By following industry trends, media agencies can better position themselves for success in a competitive market.
Read about five Olympics advertising trends experts are expecting this summer.
Our podcast discusses what's new in the media industry for 2024, including ad spending predictions and requests for extended payment ...
Learn the ways media agencies are applying AI-powered tools to build a competitive edge.
Media agencies are leveraging technology to address industry trends, overcome challenges and develop operating efficiencies
As we head into a presidential election year, now is an ideal time to reflect on the political ad spending ...
AP automation and upskilling can make media agencies more efficient and impactful amid an economic downturn.
