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Future-Proofing the Office of the CFO: Executive Coach Jennifer Elder Preaches Strategy, Preparation

August 10, 2022

This post is part of an interview series by AvidXchange CEO and co-founder Michael Praeger

The professional landscape has altered so much in recent years. Companies are far more decentralized from a talent perspective as they embrace hyrbrid work models. But they’re also far more centralized as they adopt technology that empowers remote work and drives scalability with cloud-based systems.

And as the basic foundations of business change, those responsible for leading the charge within an organization are forced to adapt, as well.

This is why I set out to share insight from notable thought leaders in the finance industry to help other businesses “future-proof” the office of the CFO by embracing the role of advanced technology to consistently improve business operations, and ultimately, your bottom line.

In this episode:

Our guest in this episode of Future-Proofing the Office of the CFO is Jennifer Elder, CEO of The Sustainable CFO. For over 20 years, she’s helped businesses focus on their core values and strengths to transform inefficiency and chaos into profitability.

Elder and I unpack the evolving role of a CFO in today’s “new normal” and dissect her approaches to:  

Check out the interview below:

Thanks for watching this episode of Future-Proofing the Office of the CFO. Make sure to recap our series at the links below to learn from some of the best finance minds in the nation:


About our guest:

Jennifer Elder is a business generalist and an accounting expert who can make the complicated awesomely simple. Elder is a Certified Public Accountant (CPA), Certified Management Accountant (CMA), Certified Internal Auditor (CIA), Certified in Financial Forensics (CFF) and a Certified Global Management Accountant (CGMA). 

Jennifer’s core focus is working with businesses around the country ranging in size from two to 40 employees, from start-ups and growing organizations from $100,000 to $500,000 in revenue, in a variety of industries including professional services and construction and development.

You can connect with Elder on LinkedIn here. 


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