To find out how media agencies are handling a growing workload, Modern Media Solutions conducted in-depth interviews with media finance decision-makers from 13 leading media agencies. The findings and insights from this study are shared in the following report.
Modern Media Solutions asked media finance decision-makers how they are managing the surge of invoices they receive from a complex network of partners and vendors, whether they are turning to automation for assistance, and about their plans for invoice processing.
Their responses provide an in-depth look at each agency’s level of back-office automation, their ambitions, and the challenges they face.
The findings also shed light on emerging trends across the media industry and how agencies of all sizes are playing a significant role in transforming the advertising ecosystem through strategic and operational innovation.
Download our report to learn more about the findings from the Modern Media Solutions study.
