Swanson Russell is a full-service marketing communications and advertising agency that focuses on six key industries: outdoor recreation, green/turf, agribusiness, healthcare, construction and regional. For decades, it’s built lasting and authentic connections between brands and their audiences that have developed into award-winning campaigns.
The Challenge
Swanson Russell needed a partner to help accelerate its payments process so it could continue to grow its offerings and scale operations accordingly. Originally, Swanson Russell chose to partner with American Express, however, it suffered low payment acceptance rates and lack of visibility into transactions across the payment workflow.
Facing time-consuming reconciliations and daily obstacles, the finance team required a solution that could handle a high volume of payments specific to the complex media industry.
The Solution
Since AvidXchange’s media solution is designed to manage the unique requirements of media payments while also handling a range of other payables, Swanson Russell immediately recognized an improvement after making the transition. With AvidXchange, the company gained visibility and control over its media payments, resulting in effective cash management, higher payment acceptance rates, an increase in revenue share and an improved workflow.
“We are a dynamic environment dedicated to providing client value, and that goes for our accounting process as well. By automating and streamlining our payment operations with AvidXchange, we have made that process better, faster and easier. That is a great thing. Ultimately, AvidXchange's media solution was the best fit for our business because it offered greater flexibility than our existing solution and was developed to meet the specific needs of our industry.”
