Digitization is the common thread woven throughout the changes in the media industry. Businesses will not only create new offerings with technology, but they’ll also find efficiencies and opportunities to target audiences more effectively.
Data analytics will play a critical role in the industry, informing decisions and ensuring advertisers engage with audiences in meaningful ways. Artificial intelligence (AI) and machine learning will allow organizations to personalize experiences for viewers while zeroing in on formulas to effectively retain and grow audiences.
This guide will help you understand what to expect in 2024 and ensure your team is on the right track to meet your departmental and overall organizational goals.