Ad-buying in today’s world is more complicated than ever as brands and advertisers look for innovative ways to make a bigger splash in a crowded marketplace. Medium Buying, a political media agency, was developed with this in mind, noting that “today, a good ad-buying company is focused on getting powerful creative or content in front of their target audience regardless of the medium it takes to reach them.”
The Challenge
Whether it’s radio, digital or on-air content, Medium Buying strives to make an emotional connection with its audience in every political ad it produces. However, it takes more than just an amazing team of creatives, media buyers and competitive specialists to make sure an ad reaches the right audience.
Behind the scenes, the accounting team at Medium Buying is busy sending and confirming pre-payments for time-sensitive ads and managing a high volume of buys every day. Founder and president of Medium Buying, Nick Everhart, knew something had to change.
The Solution
Burdened with writing checks, overnighting payments, staying in constant contact with suppliers and other logistical challenges, Medium Buying looked to AvidXchange for help. In 2018, Medium Buying eliminated over 4,000 paper checks, processed more than 70% of payments through virtual cards and drastically reduced its costs.
Integration with QuickBooks and pre-payment notifications to suppliers have also proven to be essential features for Medium Buying. Since using AvidXchange’s media solution, the team has improved communication between buyers and suppliers while also enabling a seamless payment process for the accounting team.
"Today, with AvidXchange's media solution, we can streamline operations AND keep costs down. We can get a payment out in seconds versus trying to spend hours on one buy."
