A company’s technology strategy depends on its size, as there are key differences facing small business, mid-market companies, and large enterprises. A primary differentiator is their available spending power: While large companies can afford to make strategic technology investments that don’t deliver an immediate payoff, smaller companies are often cash-constrained and must make every dollar accountable. For them, fast ROI is key.
Digital collaboration has long been a holy grail for enterprises. Years ago, enterprise collaboration tools revolved around groupware and intranets—these were portals that you visited to send messages, upload files, and see what the team was talking about. They worked well enough, but they didn’t handle any complex tasks.