Adams & Knight

Media Agency Streamlines AP and Enhances Supplier Satisfaction with AvidXchange

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Adams Knight is an integrated marketing agency. We create websites, we create TV commercials, we produce all of our creative, and we place media plans for several of our clients, and they range from very small to very large corporations.

AP used to be an all day affair. Our credit cards were a very, very large time suck. All of our social media platforms process through our credit cards, and that would take many, many hours for us to reconcile those transactions.

I process about four hundred transactions a month, and we actually pride ourselves here that we pay our vendors within thirty days. Prior to using AvidXchange, we are having checks being lost in the mail. Our vendors were not being paid on time, and I would be getting emails constantly, asking where our payments are. When I started using AvidXchange, it felt very technical driven and innovative. I was really excited for the ghost cards and how I could have an individual ghost card per social media account per client. Our social media director will let me know what platforms we're running media on, and then will let me know how many ghost cards he needs.

We do reconcile on a monthly basis, and that reconciliation is much faster. Along with our clients needing constant backup of our vendor invoices and our payments, it's very easy to go into AvidXchange and see what we have processed all in one place. When we need a payment made very quickly to a vendor, I can actually process through our ghost cards and create a virtual card to give to our vendor very quickly. Since we've been using AvidXchange, I have saved about eight hours a week. Since I've gained so much time back, I'm able to create better financial processes along with higher financial analysis on a regular basis for our CEO.

We're able to be more competitive and faster in our processes along with being able to bring clients on board faster and have media up and running much faster. Being able to focus more on the revenue side and not the expense side has been huge. AvidXchange has been such a miracle for us.

Industry

Media

Company Size

65

Accounting System

Workamajig

Adams and Knight offices.

About the Company

Adams & Knight is an integrated marketing agency that delivers end-to-end solutions, including website development, TV commercials, media planning, and full-scale campaign execution. Serving a diverse range of clients—from small businesses to large corporations—the agency prides itself on efficiency and innovation.

The Challenge

Before implementing AvidXchange, AP was a time-consuming, all-day process. The agency relied heavily on credit cards for social media ad spend, requiring manual reconciliation of nearly 400 transactions per month. Lost checks caused delayed payments, which led to frequent supplier inquiries, creating inefficiencies and frustration.

The Solution

AvidXchange transformed Adams & Knight’s AP workflow with automated payments and the introduction of virtual ghost cards. By assigning individual ghost cards to each social media platform and client, the agency gained greater control and visibility over their transactions. The ability to process urgent payments quickly and maintain a centralized record of invoices significantly improved financial management.

The Results

By eliminating manual reconciliation, Adams & Knight saved eight hours per week—time the finance team now devotes to higher-level financial analysis and strategic planning. Faster payment processing ensured suppliers were paid on time, drastically reducing payment inquiries. The improved efficiency also enhanced financial workflows, providing greater visibility into transactions and enabling more agile decision-making. With accounts payable no longer a bottleneck, the agency accelerated client onboarding and campaign execution. With AvidXchange, Adams & Knight has not only streamlined AP but also unlocked new capacity to drive growth and focus on long-term strategic goals. 

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