Senior Vice President, Marketing and Analytics
As our Vice President, Marketing and Analytics, Serdar leads several key functions including Demand Generation, Customer Research, Business Analysis, Growth Operations, and Brand Marketing and Communications. Under Serdar’s leadership, these teams gather data driven insights and leverage that data to create actionable marketing, brand and communication plans to fuel the growth of AvidXchange.
Serdar has spent his career in leadership positions with a focus on financial services, technology, insurance, and payments. He has held executive positions at public and private companies in the US and Europe including managing Turkey’s largest financial services product marketplace for banking and insurance products. Serdar also led lending and sales distribution channels, operations, analytics and marketing departments for Capital One Financial Services, Encore Capital Group, Oliver Wyman, Sigortam.net and Hangikredi.com. Prior to joining AvidXchange, Serdar was the CMO and EVP of Bancassurance for a large public insurance company co-owned by Belgium headquartered global insurance group. He was responsible brand, marketing, strategy and the P&L of the bank distribution channel.
Serdar is an avid tennis/basketball player and wind surfer who loves learning new languages (speaks Turkish, beginner German and Spanish), musical instruments and cooking. In the last 20 years, he has lived in 6 cities across the US and overseas. Serdar is passionately involved in a non-profit organization that provides financial support to young students in rural parts of Turkey who are seeking to further their education.