Justin Nelson

Vice President, Product, Integrated Experiences

As our Vice President, Product, Integrated Experiences, Justin leads a team dedicated to opening up new markets through seamless integrations with existing systems. These integrations enable businesses to connect easily into our network and take immediate advantage of electronic transactions with their business partners.  

Justin joined us in 2015, coming on board when AvidXchange acquired Strongroom Solutions, a software solutions company he co-founded in 2004 that is now one of our key product offerings. Prior to cofounding Strongroom, Justin spent several years at Accenture, working in trading and risk management, as well as B2B commerce. His entrepreneurial spirit has led him to serve as both a mentor and judge with the MassChallenge organization, a non-profit whose mission is to equip bold entrepreneurs to disrupt the status quo and to create meaningful change.

In his free time, Justin can be found exploring the diverse cultures and cuisines of his hometown, Houston, with his wife and two children.  He also enjoys an occasional escape from “the big city” to their farm, where he enjoys hiking, fishing, and driving his tractor.