VP of User Experience
As our Vice President, User Experience, Alexandra (Alex) brings to her role over 25 years’ experience in product lifecycle development with User Experience at its core. Building customer relationships, and committing to advocating for the customer, are fundamental to delivering innovative product experiences that are relevant and relatable.
Prior to joining us, Alex strategically led the product design practice in supply chain allowing suppliers to manage 100% of their DropShip and Fulfillment Center Wayfair, LLC volume. In addition, Alex served as the Head of User Experience at Amadeus, the world’s largest travel IT organization and one of the top 10 technology companies. There she spearheaded early explorations in product design utilizing IoT (internet of things), Conversational Interfaces using NLP (natural language processing), and AI (artificial intelligence).
Alex was a founding member of the Experience Design practice and is also credited with a variety of patents in her field. Currently serving as a lecturer at Northeastern University and her alma mater, the Massachusetts College of Art and Design, Alex passes her valuable expertise down to students studying the fields of Human Computer Interaction, Design Thinking and UX Design.
Outside of her professional career, Alex enjoys observing modern culture, and spending time with her 27-year-old twins. She is also an avid patron of the arts and enjoys ballet, symphony, the theater, and art museums.